All over the world, there is a commonplace practice to control exhibition statistical parameters. Any large foreign exhibition must prove its statistics, otherwise potential exhibitors’ trust will decline.
To make a decision on participation, a potential exhibitor has to have reliable statistics at his disposal. Having assessed it, s/he decides on the economic effectiveness of allocating funds in the project. The criterion for exhibition statistics credibility is the fact that the exhibition has passed an independent audit.
The exhibition statistics audit is a procedure when an independent auditor verifies and confirms the following consumer properties (statistical parameters): the number of exhibitors and visitors, the exhibition space, the list and number of participating countries.
RussCom IT Systems is vested with powers to conduct exhibition statistics audits in Russia, it is authorized by the Russian Union of Exhibitions and Fairs (RUEF) and accredited by the Global Association of the Exhibition Industry (UFI).
In the result of an exhibition statistics audit, the auditor provided the organizer with an Exhibition Audit Certificate, and the event is granted a Voluntary Audit Logo approved at the General Meeting of the members of the Russian Union of Exhibitions and Fairs.
The organizer states the actual quality of the exhibition, shows his openness and care for clients’ interests, attracts more national and foreign participants, when s/he provides consumers of exhibition services (entrepreneurs, manufacturers, specialists of all economy sectors) with exhibition statistics of the event.
In 2013 the Russian National Exhibition Rating was launched in Russia.
It was initiated by the Chamber of Commerce and Industry of the Russian Federation (RF CCI) and the Russian Union of Exhibitions and Fairs (RUEF). The technical operator is the company called RussCom IT Systems.
An exhibition that passed an official exhibition audit during the past two years automatically becomes the Rating participant.
The Russian National Exhibition Rating is based on the audited statistics, it offers to the organizers an effective new tool to elaborate marketing strategies of their development and to position themselves better on the market on the basis of an independent comparative evaluation of events. Participation in the Russian National Exhibition Rating is an additional possibility to state the real quality of your exhibitions, and an incentive to improve it.
The exhibition audit is a source of the most reliable data!